The concept of a ————is used to describe a cluster of complementary products that are closely related in the minds of consumers but are spread across a diverse set of industries.
A. Meta Market B. Market Place C. Market Space D. Metamediary
Marketers can increase the value of a customer offering by:
A. Raising benefits and reducing costs. B. Raising benefits by more than the raise in costs. C. Lowering benefits by less than the reduction in costs. D. All the above…
The number of channel levels from raw material to final product which a company will participated defines the firm’s ——–scope:
A. Industry B. Geographical C. Vertical D. Competence
Which of the following describes the best organizational members who integrate and coordinate the work of othhers?
A. Subordinates B. Customers C. Managers D. All of these
A Marketer is someone who seeking a response from another party, is called the:
A. Customer B. Prospect C. Fund raiser D. All of these
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant prices is termed as:
A. Industrial age B. Information age C. Production age D. None of these
Increasing promotion costs and shrinking profit margins are the result of:
A. Globalization B. Heightened Competition C. Deregulation D. Changing technology
Which of the following has the highest cost of capital?
A. Equity shares B. Loans C. Bonds D. None of these
Processes of tracing direct cost and allocation of indirect costs is known as:
A. Cost assignment B. Marketing assignment C. Economic assignment D. Indirect assignment
——– is the allocation of costs to the activities or objects that triggered the incurrence of the costs:
A. Economic assignment B. Direct assignment C. Indirect assignment D. Cost assignmentÂ